Is IQOS Cheaper Than Cigarettes? A Cost Comparison

As smokers explore alternatives to traditional cigarettes, heated tobacco products like IQOS Heets Dubai have gained popularity. But one of the biggest questions potential users ask is: Is IQOS cheaper than cigarettes?
The answer depends on various factors, including location, smoking habits, and product availability. Let’s break it down.
Understanding IQOS and How It Works
IQOS (I Quit Ordinary Smoking) is a heat-not-burn (HNB) device that heats tobacco sticks (called HEETS or TEREA) instead of burning them like traditional cigarettes. Since there is no combustion, IQOS produces less tar and odor than conventional cigarettes.
While it provides a similar nicotine experience, IQOS has a different pricing model, as it involves an initial investment in the device and ongoing purchases of tobacco sticks.
Initial Investment: IQOS vs. Cigarettes
To start using IQOS, you need to purchase the device, which typically costs between $80 and $150, depending on the model and region. Some companies offer discounts, promotions, or installment plans to make the transition more affordable.
In contrast, cigarettes don’t require an upfront cost—only the price of a pack. However, over time, the recurring cost of cigarette packs can add up significantly.
Ongoing Costs: HEETS vs. Cigarettes
The key factor in determining cost-effectiveness is the price of HEETS (or TEREA for IQOS ILUMA) compared to cigarette packs. Prices vary by country, but on average:
- A pack of HEETS/TEREA contains 20 tobacco sticks and costs around $5 to $7.
- A pack of cigarettes (20 sticks) ranges from $6 to $15, depending on taxes and brand.
Breaking It Down by Monthly Costs
Let’s assume a smoker consumes one pack per day:
Product | Cost per Pack | Monthly Cost (30 packs) |
HEETS/TEREA | $5 – $7 | $150 – $210 |
Cigarettes | $6 – $15 | $180 – $450 |
Clearly, in most cases, IQOS users spend less per month than cigarette smokers. Over a year, the savings could range from a few hundred to over a thousand dollars, depending on cigarette prices in the user’s location.
Other Cost Factors
Taxes and Government Regulations
Cigarettes are heavily taxed in many countries, while HEETS often have lower taxes, making them a more affordable option. However, as governments regulate heated tobacco products more strictly, their prices could increase over time.
Device Maintenance
While cigarettes require no maintenance, IQOS devices need cleaning and occasional replacements (such as blade replacements or battery issues). This adds a small long-term cost, but it’s not as significant as cigarette expenses.
Health and Indirect Savings
Although IQOS is not risk-free, it produces fewer harmful chemicals than cigarettes. Many users report fewer health-related expenses (such as doctor visits for smoking-related issues), improved quality of life, and even savings on things like dental care and air fresheners.
Final Verdict: Is IQOS Cheaper?
In most cases, yes, IQOS is cheaper than cigarettes in the long run. The lower cost of HEETS compared to cigarette packs makes it a more economical choice, despite the initial investment in the device. However, actual savings depend on smoking frequency, local tobacco prices, and tax regulations.
For smokers looking to cut costs while still enjoying tobacco, IQOS could be a budget-friendly alternative to traditional cigarettes.